Vision or no vision, who cares? Everyone should care! A vision is a statement of the future - where the organization is headed and what it will become. If you don’t know where you’re going, you’ll coincidentally get where you get. Pursuing a vision takes the element of surprise out your destination because the future is identified rather than coincidental.
Next, a plan including, goals, strategies and actions, can help ensure that you get where you want to go - achieving your vision. Once identified leaders can efficiently and effectively mobilize and focus resources, i.e., energy, time and expertise, to make the vision a reality.
In successful organizations vision statements are frequently communicated, internalized and serve as the long term central goal around which focused strategies, actions and metrics are developed and pursued.
The good news about a vision is that it provides organizational direction, a focal point for employees, the impetus for determining the path to the holy grail, i.e., the necessary strategies, actions and metrics, to achieve the vision.
On the other hand the bad news is that simply communicating the vision at staff and/or shareholder meetings, or publishing it on laminated cards and/or framing and hanging it in conference rooms is typically not compelling enough to generate the strong sense of ownership and commitment necessary to achieve the vision.
So the question is; what makes a vision compelling for leaders and employees? What would cause them to commit to and own the achievement of the vision?
Following are attributes I believe can make a vision compelling:
- It’s a Stretch but Achievable: Success isn’t guaranteed; therefore achieving the vision will require passion and a sustained, focused commitment to do whatever it takes to push themselves to exceed expectations.
- It requires Commitment and Ownership: It requires leaders and their teams to have personal and collective alignment with and commitment and ownership of the vision and its achievement.
- It’s perceived as a Value Add: It requires that leaders and their teams see the vision giving them the opportunity to make a significant difference and bring greater success to the organization.
- It’s Fervently Communicated: It requires that leaders at all levels continually and enthusiastically communicate and engage their teams to align with and commit to the pursuit of the vision.
- It offers a Line of Sight: It allows leaders and their teams to see how performing their roles and responsibilities contributes to the achievement of the vision.
- It generates Sustained Focus: The passion and value associated with achieving the vision is the highest priority and drives leaders and teams to sustain on an energetic, ongoing basis the pursuit of the vision.
What makes a vision compelling is its ability to get leaders and teams fired up and ready to go! The preceding attributes help leaders and teams get fired up by identifying with, owning and committing to the pursuit and achievement of their compelling vision.
A compelling vision can enable leaders and their teams to reinvent themselves by refocusing, re-energizing, and recommitting to new organization priorities.
A leadership coach can help leaders and their teams successfully identify, align with and pursue their compelling vision.
Through Executive Team Alignment the Corbett Group works with leaders and their teams to ensure ownership of their compelling vision and the focus and commitment necessary to achieve it.
Bob Corbett